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Schmidt Spiele - Kakerlakenduell, impression
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Schmidt Spiele - Kakerlakenduell

Event campaign for Schmidt Spiele®

Schmidt Spiele - Kakerlakenduell, from the PR work of BISS PR

OUR IDEA

Getting the Schmidt Spiele® brand on everyone's lips with a quirky idea. On the occasion of the new game "Kakerlakenduell" with a live competition between the jungle kings Desiree Nick and Menderes in cockroach costumes at the Spielwarenmesse® Nuremberg.

Schmidt Spiele - Kakerlakenduell, from the PR work of BISS PR

IMPLEMENTATION

Media-effective event conception and media as well as on-site support for the celebrities.

Schmidt Spiele - Kakerlakenduell, from the PR work of BISS PR

OUTCOME

Over 50 articles in print and online as well as 5 TV reports with a reach of around 35 million and an advertising equivalent value of around 0.5 million euros.

Pictures: BrauerPhotos G. Nitschke

 

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