Schmidt Spiele - Cockroach duel
Event campaign for Schmidt Spiele®
OUR IDEA
Getting the Schmidt Spiele® brand on everyone's lips with a quirky idea. On the occasion of the new game "Cockroach Duel" with a live competition between the jungle kings Desiree Nick and Menderes in cockroach costumes at the Spielwarenmesse® Nuremberg.
IMPLEMENTATION
Media-effective event conception and media as well as on-site support for the celebrities.
OUTCOME
Over 50 articles in print and online as well as 5 TV reports with a reach of around 35 million and an advertising equivalent value of around 0.5 million euros.
Pictures: BrauerPhotos G. Nitschke