Schmidt Spiele - PR support
the Nuremberg Toy Fair 2023
OCCASION
Showtime at the "Café del Gatto"! Schmidt Spiele and host Barbara Meier invited guests to prepare coffee in style at the Spielwarenmesse® Nuremberg PressPreview. The well-known top model presented the "Café of Cats" and performed a cool catwalk - just two months after the birth of her second daughter.
IMPLEMENTATION
BISS PR & Communications took over the conception of the event and the entire organization of the performers and celebrities on site to guarantee a smooth process. In addition, BISS PR actively invited press representatives and coordinated press inquiries and interviews during the event.
OUTCOME
The media-effective event led to numerous publications in the tabloid media, the daily press and on TV. Gala, BUNTE, BILD and Sat1, among others, reported on Barbara Meier's spectacular catwalk comeback. In total, the coverage reached more than 3.5 million people.
Pictures: Goran Nitschke/Brauer Photography for Schmidt Spiele