VIP MIDSUMMER IN PURADIES
Celebrity party for the summer solstice
THE OCCASION
Just in time for the opening of the new Heaven Spa, BISS PR & Communications and its partner Binh Nguyen, owner of the Blue Sparrow agency, hosted a very special midsummer event for Puradies in Leogang. Journalists, celebrities and their loved ones celebrated Midsummer at its best together.
IMPLEMENTATION
The participants were invited by BISS PR & Communications and Bluesparrow. In addition to Natascha Ochsenknecht and Klaudia Giez, we were also able to count Ben Braun, Sarah Tkotsch and Jenny Elvers among the participants. BISS PR was responsible for the conception and organization of the trip. We were also responsible for the medialization around social media and co.
OUTCOME
The media-effective theme of the event ensured publications on TV and in the tabloids. In addition to fantastic pictures in a fantastic Alpine setting, taff and Bunte as well as other tabloid media picked up on the event. In addition, the entire event was covered via the VIPs' social media channels, with posts and story posts continuing for days after the event.
Pictures: Kay Kirchwitz, starpress; Creating Click