TACO & GRINGO
MEDIA TASTING
With birria and margaritas at the Margaritas Social Club
OCCASION
Mexican street food and margaritas took centre stage: on 21 August 2026, TACO & GRINGO and BISS PR & Communications jointly invited the media to a tasting in Berlin-Mitte. Owners Carlos and Georg and Culinary Concept Chef Juan presented birria as slow-braised pulled beef and in a vegan version. The culinary programme was rounded off by a tequila tasting with 1800 and an exclusive margarita creation by bartender Diego Aspra. Afterwards, the tasting moved on into the Margaritas Social Club, which takes place every Friday at TACO & GRINGO.
IMPLEMENTATION
BISS PR was responsible for all PR and communication around the media tasting and handled the invitations for the media. From personal outreach and coordination with the guests to looking after them on site, the team around Julia Biss accompanied the evening. The focus was on direct exchange between the media and the hosts. After the event, BISS PR also handled communication with the media and provided information and images for the coverage.
OUTCOME
Afterwards, key local media such as B.Z., Qiez and BERLINERIN reported on the new birria specialities and the Margaritas Social Club at TACO & GRINGO. The articles picked up on the culinary concept, the hosts and the special drinks. The editorial coverage was complemented by posts on social media. BISS PR also captured the impressions of the media tasting in an accompanying reel on its own Instagram channel. For media representatives who could not attend the event, individual tastings took place afterwards, resulting in further high-quality articles and features.