CheWOW.

As sustainable food rebels, CheWOW's vegan frozen products provide more variety on the market for meat alternatives. Whether vegan, flexitarian or vegetarian, the Bremen-based start-up's products are ideal for anyone with a craving for delicious comfort food. Based on sustainable ingredients, the dishes only need a few minutes in the pan or oven, making sustainable nutrition quick and easy to implement. We supported the launch of the brand, raised awareness of the products with the help of our PR and influencer strategy and set the company apart from its competitors.

By launching interviews in local and corporate media, CheWOW's rebellious mission was put in the spotlight, while the sustainability aspect of the products was emphasized. Meanwhile, social media collaborations, press releases and tastings for editorial teams supported the expansion of awareness.