Dalmore Luminary
no 2
Launch Event of the newest Collections
OCCASION
To mark the market launch of the new range of high-end whiskies Dalmore Luminary No. 2, whose design was developed in collaboration with the Zaha Hadid Architects Group, a launch event was held at the Alsterhaus in Hamburg to present the new Premium Collections. This gave the brand the opportunity to present its luxury products, which are only available in selected stores of the KaDeWe Group.
IMPLEMENTATION
BISS PR & Communications took over the invitation management for the launch event and organized the stay of numerous media representatives from various luxury and lifestyle media. Interviews were conducted on site and The Dalmore's new product range was presented in a media-effective manner.
OUTCOME
The successful event and tasting were reflected in extensive media coverage, which emphasized the special quality of the whisky and the luxurious ambience of the event. As a result, The Dalmore was able to achieve many publications in the relevant trade media.
Pictures: The Dalmore