Schmidt Spiele - PR accompaniment

BISS PR developed a media-effective and attention-grabbing presentation for its clients Schmidt Spiele® and Selecta® Holzspielzeug for the press preview of the Nuremberg Toy Fair. While the British royals gave the press an exclusive insight into their living room, Motsi Mabuse breathed a Brazilian samba feeling into the trade fair stand.

BISS PR took over the conception and initial ideas for the novelty show, including possible celebrities. The stand design, schedule and performances on site were developed in close coordination with the client, while BISS PR took over the entire organization of the performers and celebrities on site, as well as inviting the press to the event. At the event itself, BISS PR was responsible for coordinating press inquiries and interviews.