Schmidt Spiele Mission to save the world
PR support for Spielwarenmesse® Nuremberg 2018
THE OCCASION
The new game "Agent Hunt" from Schmidt Spiele was presented at the Spielemesse® Nuremberg 2018. Musician Friedrich Liechtenstein slipped into the role of the agent "Whitewolf" to present the deduction game as an example during the novelty show. Using a specially developed app, he embarked on an exciting chase around the world in the new game experience.
IMPLEMENTATION
BISS PR & Communications was responsible for the entire conception and organization of the event. To ensure that everything ran smoothly, we also provided on-site support and coordination for the celebrity. In addition, press representatives were invited and the various requests from the press were coordinated and implemented.
OUTCOME
Numerous print and online media outlets, including BR and BILD Online, reported on Friedrich Liechtenstein's high-speed chase. Both the articles on the topic and the resulting image material recorded over twelve million views following the trade fair.